Standing out can be hard to do in crowded marketplaces, but pay per click adverts can be a great way to get your brand noticed by a wide audience. PPC ads can appear in search engines, websites, or social media, and allow your audience to be exposed to you at the right time – while they’re already looking for what you can provide.
One of the most popular methods of PPC is search engine ads – most commonly Google AdWords or Bing Ads. It’s hard to imagine what we did before search engines existed – as an impressive 97% of online journeys start with a search engine now. This is great news for businesses for two reasons – firstly, it’s clear what a user is looking for based on what they type into the search box, and secondly, there’s an opportunity to get ahead of the competition and appear at the top of the search results.
The majority of users won’t scroll very far in search results to find what they’re looking for, so while SEO can help you move organically up the search rankings, it can take time to reach that level. Whereas PPC search ads offer you an extra advantage by being one of the first results seen for relevant terms. On average, the top 3 paid ads that appear on a search results page receive 41% of the click-throughs – so it definitely pays to be higher.
Aside from search engine adverts, other effective PPC methods include; social media adverts on popular social channels used by your audience; and display advertising – where your ad appears on other relevant websites and pages. Both social media ads and display ads can come in a variety of formats – including text, images, videos, banners, and more. This gives you a level of flexibility which you can use to your advantage to appeal to your audience.
We work with you to identify the most relevant search terms for your business, the best platforms to reach your audience on, and creating PPC campaigns that meet your budget. As well as bringing you higher levels of brand exposure, all forms of PPC can be highly targeted for specific audiences. This means your adverts and campaigns can be tailored to reach specific demographics, which will give you a higher opportunity for success.
Here are just a few ways in which we can help you with your pay per click advertising:
- Adaptable budgets to fit your needs
- AdWords credits
- PPC campaigns (AdWords, Bing)
- Paid ads on social media (Facebook, Twitter, etc.)
- Display advertising
Get in touch with us now to find out how our pay per click advertising services can help you.
Visitors who clicked
on a PPC ad are 50% more likely to purchase something from your website than organic visitors
sees increases of up to 300% from display advertising
64% of consumers
click on a Google ad when looking to buy a product online