269 billion emails. This is how many business and consumer emails are sent and received every single day. This number is only going to continue to rise, so how can you make the most of email marketing and stand out in your audience’s inboxes?
Getting an email into someone’s inbox is the easy part. But you want your consumers to actually open your emails, and more importantly – engage with the content and click through. This is where you need strong email marketing strategies in place to make that happen.
With people’s inboxes becoming increasingly cluttered, it’s easy to dismiss branded emails as simply spam and not worth the time to even open, let alone read. You need to give your audience a reason to open your email which means a strong subject line, and once you’re past that first hurdle, your content has to be captivating enough to keep their interest and make them want to hear more from you too.
Creating engaging email content means knowing your audience and their needs, and targeting them effectively. What can your company give them that they need right now – be it information, products or services? You will likely have an audience that needs different things from you, which means segmenting the audience will be an essential part of your strategy.
When used effectively, email marketing strategies can provide an impressive ROI; in the UK, every £1 spent on email marketing produces an ROI of £38, and in the US – every $1 can bring an ROI of $44.
We work with you to create powerful email marketing strategies that help you stay fresh in your current customers’ minds, whilst also enticing potential customers to work with you or try your products and services.
Here are just a few ways in which we can help you with your email marketing:
- Defining your email marketing strategy
- Segmenting your audience lists for increased targeting
- Email testing and tracking
- Special content for email campaigns
- Weekly email newsletters and communications
- Mobile optimized email campaigns
Get in touch with us now to find out how our email marketing services can help you.
Consumers who receive
email offers through email spend 138% more on products than those who don’t receive emails
campaigns result in a click-through rate that’s 100.95% higher than non-segmented campaigns
all emails are opened on either smartphones or tablets