Marketing messages are all around us and create a big part of our environment, whether we want them to or not. On a typical day, we’ll see or come into contact with around 5,000 ads. That’s an almost overwhelming amount of messages to encounter over the course of a single day – so it’s no wonder audiences are becoming more burned out on traditional advertising and marketing techniques.
But there’s still hope for reaching and engaging with your audience. And today hope comes in the form of content marketing. Now 93% of marketers have adopted content marketing, so if you want to keep up, can you really afford to not have an effective content marketing strategy in place?
Content marketing is about storytelling and putting your audience’s needs first and foremost, as this lets your audience get to know and build trust in you, which creates a positive association with your brand. This means rather than a pure sales approach, your focus should be on creating content that’s genuinely relevant, interesting, and useful for your audience. By creating content that benefits your audience, they are more likely to take the time to consume it instead of skipping past it.
You should be looking to inspire an emotive response from your audience through your content marketing – as this will then also make them more likely to share your content with their own friends or followers. To make sure your content stands out, you need to think about the sharing trigger you want your content to utilize. Will it make your audience laugh? Will it shock them? Is it moving or inspiring? Or illuminating? Perhaps it’s something unbelievable that they can’t help but share?
Content marketing gives you the freedom to create meaningful content that can come in many different forms and to keep it interesting, you can mix it up too for your audience. Blogs, images, videos, games, events; these are just some of the formats your content marketing can come in.
Our team of native US, UK, and Australian content writers, as well as content designers, work with you to craft compelling content marketing strategies and content pieces. As you give your audience consistent content they enjoy, you’ll see your audience grow and turn into loyal customers who want to share your brand with others.
Here are just a few ways in which we can help you with your content marketing:
- Content marketing strategies
- SEO friendly web content
- Industry-specific templates
- Videos and animations
- How-tos and guides
- Case studies
- Social media content
- Online games, quizzes, and polls
- User-generated content
Get in touch with us now to find out how our content marketing services can help you.
is 6 times more likely to convert audiences to customers than traditional types of marketing
74% of companies
find content marketing increases their lead quality and quantity
47% of consumers
engage with 3-5 pieces of content before buying from a company